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It takes about a year to create a full range like my latest collection Port Royal. From design concepts, art and layouts to actual sampling and production, the process involves many along the way.

studio1

It all starts in my studio with my draft paper sketches which I eventually work into watercolour paintings. You can see here a detail of the original painting for Port Royal which I created on illustration board. Often I'll make up a composite design and segments are selected for placement on individual items such as mugs, dishes and napery. Not all of the designs make it to the final cut, in fact in my original art there were coral branches, water drops and also an additional compass which missed out. The elements that stay really depend on how everything sits together as a group and how many pieces will make up the final collection. 

paper mockups

Paper mock-ups help me to see how things could look wrapped around a shape like a mug for instance. I look at scale and what aspects of the design will be seen the most. From there my distributor will take over the designs and work on sampling, material selection and final production.

Once the actual samples arrive, we carefully photograph the pieces on location, this time I chose the Sailing Club at Avalon Beach. The sun shone and and the textures suited the mood of the collection perfectly. You can see the full range photographed that day here.....

It's a lengthy process to get a collection across the line but so worth the effort. It's a fun range for summer and I hope you love it as much as we do. For the full catalogue and stockist list see here....

Tara x

Tara Dennis - Port Royal Collection

Tara Dennis - Port Royal Collection

Tara Dennis - Port Royal Collection

Tara Dennis - Port Royal Collection

Tara Dennis - Port Royal Collection

Tara Dennis - Port Royal Collection

Tara Dennis - Port Royal Collection

Tara Dennis - Port Royal Collection

Tara Dennis - Port Royal Collection

Tara Dennis - Port Royal Collection

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